Introduction:
Social media is a powerful tool for charities looking to grow their supporter numbers. By creating engaging content that resonates with their target audience, charities can build stronger relationships with their supporters and attract new ones. In this blog, we’ll explore three effective social media content strategies that charities can use to grow their supporter numbers. We’ll also highlight ten charities that are producing engaging content on social media today.
Social Media Content Strategies for Charities:
- Storytelling: Charities can use social media to tell stories about the people they serve and the impact they’re making. By sharing powerful stories, charities can create an emotional connection with their followers and inspire them to take action.
- Visual Content: Charities can use visual content, such as photos and videos, to showcase their work and engage their followers. By using high-quality visuals, charities can capture the attention of their followers and communicate their message effectively.
- Interactive Content: Charities can use interactive content, such as polls, quizzes, and live streams, to engage their followers and encourage them to participate. By creating interactive content, charities can foster a sense of community and build stronger relationships with their supporters.
Examples of charities we think are producing engaging content on social media today:
- Charity: Water (https://www.charitywater.org/) – This charity uses powerful visual content to showcase their impact and engage their followers.
- UNICEF (https://www.unicef.org/) – UNICEF uses storytelling to share the stories of the children they serve and inspire their followers to take action.
- Save the Children (https://www.savethechildren.org/) – Save the Children uses interactive content, such as quizzes and polls, to engage their followers and raise awareness about their work.
- World Wildlife Fund (https://www.worldwildlife.org/) – WWF uses stunning visuals to highlight the beauty of nature and inspire their followers to protect it.
- American Red Cross (https://www.redcross.org/) – The American Red Cross uses storytelling to showcase the impact of their work and encourage donations.
- St. Jude Children’s Research Hospital (https://www.stjude.org/) – St. Jude uses powerful visual content to showcase the children they serve and inspire their followers to support their cause.
- The Trevor Project (https://www.thetrevorproject.org/) – The Trevor Project uses interactive content, such as polls and quizzes, to engage their followers and raise awareness about LGBTQ+ issues.
- Feeding America (https://www.feedingamerica.org/) – Feeding America uses storytelling to highlight the impact of hunger in America and encourage donations.
- Amnesty International (https://www.amnesty.org/) – Amnesty International uses powerful visual content to raise awareness about human rights issues and inspire their followers to take action.
- Pencils of Promise (https://pencilsofpromise.org/) – Pencils of Promise uses storytelling to showcase the impact of their work and encourage donations to support education in developing countries.
Conclusion:
In conclusion, social media can be a powerful tool for charities looking to grow their supporter numbers. By using effective social media content strategies such as storytelling, visual content, and interactive content, charities can engage their followers and build stronger relationships with their supporters. As demonstrated by the examples above, charities that produce engaging content on social media can inspire action, raise awareness, and make a real difference in the world. By following these strategies and staying true to their mission, charities can successfully grow their supporter numbers and achieve their goals.