7 LinkedIn Strategies for Nonprofits: Maximising Impact and Engagement


LinkedIn is an invaluable platform for nonprofits looking to grow their network, increase engagement, and maximise their impact. At chillibeanmedia, we understand the power of LinkedIn for nonprofits and have compiled a list of the 7 best practices to help your organisation make the most of this professional networking platform.

1. Create a Strong Organisation Page

A compelling LinkedIn Organisation Page is crucial for establishing credibility and showcasing your nonprofit’s mission. Ensure your page includes a clear logo, an engaging banner image, and a concise description of your organisation. Keep your page updated with regular posts and relevant content.

Example: The Australian Red Cross (https://www.linkedin.com/company/australian-red-cross/) maintains a professional and engaging Organisation Page.

2. Encourage Employee Advocacy

Your employees can be powerful brand ambassadors. Encourage them to add your nonprofit to their LinkedIn profiles, engage with your content, and share your organisation’s updates.

Example: World Wildlife Fund Australia (https://www.linkedin.com/company/world-wildlife-fund-australia/) benefits from active employee engagement and advocacy.

3. Share Engaging Content

Create and share content that resonates with your audience and showcases your nonprofit’s impact. Include a mix of informative articles, inspiring stories, and updates on your organisation’s projects and achievements.

Example: The Smith Family (https://www.linkedin.com/company/the-smith-family-australia/) shares engaging content that highlights their work and impact.

4. Leverage LinkedIn Groups

Join relevant LinkedIn Groups to connect with like-minded professionals, share insights, and participate in discussions. This can help you expand your network and increase your organisation’s visibility.

Example: The Nonprofit Professionals Group (https://www.linkedin.com/groups/113355/) is a popular group for nonprofit professionals to exchange ideas and resources.

5. Utilise LinkedIn’s Volunteer Marketplace

LinkedIn’s Volunteer Marketplace (https://www.linkedin.com/help/linkedin/answer/51993) allows nonprofits to post volunteer opportunities and connect with professionals who are eager to contribute their skills. Make use of this feature to find passionate individuals for your cause.

6. Connect with Influencers and Thought Leaders

Form connections with influencers and thought leaders in your sector to grow your network and amplify your message. Engage with their content and seek opportunities for collaboration.

Example: Australian Conservation Foundation (https://www.linkedin.com/company/australian-conservation-foundation/) regularly connects with environmental thought leaders and influencers.

7. Analyse and Adjust

Regularly review your LinkedIn analytics to assess your content’s performance, engagement, and reach. Use these insights to refine your LinkedIn strategy and make data-driven decisions.

Example: LinkedIn’s analytics (https://www.linkedin.com/help/linkedin/answer/302/analytics-for-your-organization-page) provide valuable data to help you optimise your nonprofit’s presence.


LinkedIn offers a wealth of opportunities for nonprofits looking to expand their network, increase engagement, and maximise their impact. By embracing these best practices, your organisation can effectively leverage LinkedIn to achieve your goals.

At chillibeanmedia, we specialise in helping nonprofits excel in their digital presence, including social media platforms like LinkedIn. If you need assistance in creating a powerful and engaging LinkedIn strategy, don’t hesitate to reach out to our team of experts. Visit our website (https://www.chillibeanmedia.com) to learn more about our services and explore how we can help your nonprofit succeed in the digital landscape.