instagram for charities: a powerful tool to spread your mission



Social media has transformed the way we communicate and interact with each other. For charities, social media platforms like Instagram provide an opportunity to connect with their audience, spread their mission, and raise awareness for their cause. However, with so many social media platforms available, it can be challenging to decide which ones to use. In this blog, we explore whether charities should use Instagram and provide 10 tips on how they can use the platform effectively.

Should Charities Use Instagram?

Instagram is a visual platform that allows users to share photos and videos with their followers. With over one billion active users, Instagram has become a popular platform for businesses, individuals, and charities to engage with their audience. Charities should use Instagram if:

  • Their target audience is active on the platform
  • They have visual content to share
  • They want to build a community around their cause
  • They want to raise awareness for their mission

10 Tips on How Charities Can Use Instagram Effectively

  1. Create a consistent brand image: Charities should have a consistent brand image across all their social media platforms, including Instagram. This helps to establish brand recognition and makes it easier for followers to identify their posts.
  2. Use hashtags: Hashtags are a powerful tool on Instagram that can help charities reach a wider audience. Charities should use relevant hashtags that are popular in their industry or cause.
  3. Tell a story: Instagram is a visual platform, but it’s also an excellent place to tell stories. Charities should use captions and visual content to tell stories about their mission, impact, and beneficiaries.
  4. Show behind-the-scenes content: Charities can use Instagram to give their followers a behind-the-scenes look at their organization. This can help to build trust and humanize their brand.
  5. Collaborate with influencers: Charities can collaborate with influencers who have a large following on Instagram. This can help to reach a wider audience and increase engagement.
  6. Run a campaign: Charities can use Instagram to run campaigns that encourage followers to take action. For example, they can ask followers to donate, share a post, or participate in a challenge.
  7. Host a Q&A: Charities can use Instagram’s live feature to host Q&A sessions with their followers. This can help to answer questions and build a community around their cause.
  8. Highlight impact: Charities can use Instagram to highlight the impact of their work. This can include sharing success stories, testimonials, or infographics that show the results of their efforts.
  9. Use Instagram Stories: Instagram Stories are a popular feature that allows users to share photos and videos that disappear after 24 hours. Charities can use Instagram Stories to share behind-the-scenes content, highlight impact, or run campaigns.
  10. Engage with followers: Charities should engage with their followers on Instagram by responding to comments and direct messages. This can help to build relationships and foster a sense of community around their cause.


Instagram is a powerful tool that charities can use to spread their mission and engage with their audience. By creating a consistent brand image, using hashtags, telling stories, and highlighting impact, charities can use Instagram to build a community around their cause and raise awareness for their mission. With these tips, charities can use Instagram effectively and make a positive impact on the world.