tiktok for charities: can it be a powerful tool to spread your message?



Social media has become an essential part of our lives, and TikTok is the latest platform to take the world by storm. TikTok is a short-form video app that allows users to create and share videos up to 60 seconds long. With over 800 million active users worldwide, TikTok presents a significant opportunity for charities to connect with their audience and spread their message. In this blog, we explore whether charities should use TikTok and provide 10 tips on how they can use the platform effectively.

Should Charities Use TikTok?

TikTok is a platform that appeals primarily to a younger demographic. If your target audience is under 30, then TikTok might be an excellent platform for your charity to use. TikTok is also a good platform for charities that have visual content that can be transformed into short-form videos. Charities should use TikTok if:

  • Their target audience is active on the platform
  • They have visual content to share
  • They want to connect with a younger demographic
  • They want to create engaging and shareable content

10 Tips on How Charities Can Use TikTok Effectively

  1. Create engaging content: TikTok is all about creating engaging and entertaining content. Charities should focus on creating content that is informative, inspiring, and shareable.
  2. Use popular songs and sounds: TikTok is known for its viral songs and sounds. Charities can use popular songs and sound to make their content more engaging and relatable.
  3. Use hashtags: Hashtags are a powerful tool on TikTok that can help charities reach a wider audience. Charities should use relevant hashtags that are popular in their industry or cause.
  4. Collaborate with influencers: Charities can collaborate with influencers who have a large following on TikTok. This can help to reach a wider audience and increase engagement.
  5. Run a challenge: Challenges are a popular feature on TikTok that can help charities to create engagement and increase awareness. Charities can run challenges that are related to their cause or mission.
  6. Participate in trends: TikTok is a platform that is always changing, and there are always new trends and challenges to participate in. Charities can participate in these trends to increase engagement and reach a wider audience.
  7. Be authentic: TikTok is all about being authentic and real. Charities should be genuine and transparent in their content and messaging.
  8. Highlight impact: Charities can use TikTok to highlight the impact of their work. This can include sharing success stories, testimonials, or videos that show the results of their efforts.
  9. Share behind-the-scenes content: Charities can use TikTok to give their followers a behind-the-scenes look at their organisation. This can help to build trust and humanise their brand.
  10. Engage with followers: Charities should engage with their followers on TikTok by responding to comments and direct messages. This can help to build relationships and foster a sense of community around their cause.


TikTok is a new and emerging social media platform that charities can use to connect with their audience and spread their message. By creating engaging content, using hashtags, collaborating with influencers, and participating in trends, charities can use TikTok effectively to make a positive impact on the world. With these tips, charities can leverage the power of TikTok to reach a younger audience and spread their message